How they describe themselves: IBM offers one of the most advanced and integrated portfolios of enterprise security products and services. IBM Security is helping clients protect their organization against financial fraud as a global leader in enterprise security and a leading provider of advanced financial fraud protection technology. IBM Trusteer® helps organizations protect against digital identity fraud by detecting sophisticated criminal activity across digital channels with cognitive technology and advanced analytics, combined with human security expertise.
How they describe their product/innovation: IBM Trusteer will demo an innovative trust-based digital banking approach to new account fraud detection that will transparently assess and predict the risk for new account fraud. The demo will feature IBM Trusteer New Account Fraud and IBM Trusteer Pinpoint Detect, which continuously and transparently assess the level of risk and threats to make a determination of customer or fraudster.
Product distribution strategy: Through financial institutions, through other fintech companies and platforms