FinovateEurope 2018 / HooYu

Presenter Profile:

How they describe themselves: At HooYu, we’ve created a new approach to identity verification that goes beyond basic identity document checks to connect you with the living person your company is about to do business with.

One form of identification is simply not enough when verifying someone’s identity. A multi-layered defence is what is needed to help pass all of your customers during the on-boarding process and defend your company from well-equipped fraudsters.

HooYu’s approach is to combine digital footprint analysis, identity document verification, facial biometrics, and database checks to confirm customer identity and provide financial services a complete view of their customer.

How they describe their product/innovation: Our range of new database checks provides you with an additional data point to verify customer identity.

Along with our digital footprint analysis, facial biometrics and ID document checks, businesses will be sure to know that they are carrying out in-depth KYC checks and adhering to AML regulations.

Product distribution strategy: Direct to Consumer (B2C), Direct to Business (B2B), through financial institutions


Bus. Dev. & Sales: David Pope,
Press: Simon Kelman,

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