Avalara announced this week that billing and revenue automation platform Ordway is the latest company to join its Certified Partner program. Ordway customers will now be able to choose Avalara’s AvaTax to ensure accurate, real-time calculation of all applicable taxes, fees, and surcharges for every billed item.

“We’re excited to partner with Avalara to provide our customers with an option to automatically calculate sales tax,” Ordway founder and CEO Sameer Gulati said. “Our out-of-the-box tax calculations work for many of our customers, but for those that desire the additional power of AvaTax, our integration makes effortless tax calculation and collection possible.”

The integration will lower the amount of manual work typically involved in determining and collecting state and local taxes by providing sales and use tax calculations within existing business apps at the time of checkout or billing. Avalara’s systems keeps track of the most current tax rules and rates, covering more than 12,000 U.S. sales and use tax jurisdictions. The cloud-based, SaaS technology features 700+ prebuilt integrations into ERP, ecommerce, and other systems, as well as an advanced API.

“Ordway understands the needs of its customers, and their billing revenue automation platform reduces accounts receivable complexity for their customers along many fronts,” SVP of Business Development for Avalara Greg Chapman said. “We understand that digitization of business processes is not an option it is essential. We are proud to offer more accurate and efficient tax compliance solutions to our shared customers.”

In addition to the benefits of the AvaTax integration, Ordway customers who also use Ava CertCapture will also be able to seamlessly link to exception certificates collected and maintained within Avalara’s system.

A specialist in bringing tax compliance automation to businesses, Avalara presented “The Wacky World of Sales Tax” at our developers conference, FinDEVr Silicon Valley in 2015. The company’s senior manager for developer relations showed how the Avalara’s APIs help businesses navigate the complicated world of transactional sales taxes.

More recently, Avalara announced the acquisition of Portway International, a Canada-based firm that provides Harmonized System classifications and outsourced customs brokerage services. Earlier this month, the company reported second quarter revenue growth of 43% over the previous year, and more than 10,000 “core customers.”

“We continue to believe that the automation of transaction tax compliance will be adopted over an extended period,” Avalara founder and CEO Scott McFarlane said in a statement, “as customers upgrade systems, expand their businesses both domestically and internationally, and respond to changing government rules, such as the recent legislative responses to the Supreme Court’s Wayfair decision.” The Wayfair decision refers to the 2018 ruling that states can collect sales tax from internet retailers.

Avalara began the year with a bang. In January, the company acquired the “operational assets” of a firm called Compli that helps alcoholic beverage makers comply with regulations with regard to alcohol production, distribution, and sale. A month later, Avalara was back in the acquisition business with a purchase of Seattle-based AI technology company Indix. Also that month, Avalara announced a trio of major executive hires: appointing Amit Mathradas as president and Chief Operating Officer, Sanjay Parthasarathy as Chief Product Officer, and Ross Tennenbaum as EVP of Strategic Initiatives.

Founded in 2004, Avalara trades as AVLR on the New York Stock Exchange following its 2018 IPO. The company has a market capitalization of $6 billion.

Tax compliance specialist Avalara hinted at big plans for its 14-year-old company this week. The Seattle-based firm filed to go public, according to an S-1 registration statement filed on May 11.

According to the document, Avalara plans to raise $150 million in common stock proceeds for the IPO. In the S-1 registration statement, the company said its plans for the funds are “to use the net proceeds from this offering for general corporate purposes” which it expects will include “headcount expansion, continued investment in our sales and marketing efforts, product development, general and administrative matters, and working capital.” Avalara also plans to use a portion of the proceeds to “repay the outstanding balance under our revolving credit facility.”

While the timing of the IPO has not been disclosed, Avalara intends to trade on the New York Stock Exchange under the ticker AVLR.

Since it was founded in 2004, Avalara has grown to serve 7,760 core customers and has raised $340 million from investors such as TCV, Battery Ventures, and Sageview Capital. The company has made four acquisitions, including VATlive, VAT Applications, HotSpot Tax, and EZTax.

Avalara presented at our developers conference at FinDEVr San Francisco 2015 on “The Wacky World of Sales Tax,” showing its APIs available for developers. Earlier this month, the company won QAD’s Solution Partner of the Year award.

Starting in 2017 former Microsoft executive Jeremy Korst will be the man driving the message at tax compliance innovator and FinDEVr alum, Avalara. The Seattle-based company announced this week that Korst will join Avalara as its new chief marketing officer and executive vice president. Coming onboard at what Korst called “an exciting inflection point” for the company, he praised Avalara’s “ideal combination (of) a terrific executive team; a cohesive, unique culture that embraces the ‘power of Orange;’ a proven platform; and a massive global market opportunity.”

Korst (pictured) arrives at Avalara after several years at Microsoft where he led planning and execution of the global launch of Windows 10. Previous to Microsoft, Korst served as vice president and general manager at T-Mobile, and senior product marketing manager at AT&T Wireless/Cingular. A member of the board of a number of companies including Shoelace Wireless and 9104 Studios, Korst is a mentor for Seattle-area technology accelerator, 9Mile Labs. He has a BA in Economics, Politics, and Government from the University of Puget Sound, and a MBA from the Wharton School, University of Pennsylvania.

At Avalara, Korst will be responsible for brand, demand generation, as well as channel, international, product, and customer marketing. Avalara general manager and CRO Pascal Van Dooren said Korst’s experience in marketing “some of the most storied names in tech … make(s) him an ideal fit for Avalara.”

Avalara presented “The Wacky World of Sales Tax” at FinDEVr Silicon Valley 2015, explaining how its API makes it easy for developers to integrate transactional tax compliance into their applications. Last fall, Avalara announced an investment of $96 million that took its total capital to more than $300 million. In August, Avalara added a set of enhancements to its CertCapture management solution for compliance documents. And in June, in addition to unveiling a new integration with Stripe, the company was recognized at the American Business Awards.