How they describe themselves: Strands develops software technologies that help people discover the most personally relevant content and products on the Internet. Strands has 3 business units:
- Strands Business Solutions offers client businesses a hosted web site personalization service.
- Strands Personal Finance has launched moneyStrands, a consumer oriented online personal finance management service utilizing Strands recommendation technology.
- Strands Social Discovery is developing Strands.com, a consumer oriented lifestreaming tool for people with active lifestyles.
What they think makes them better:
moneyStrands offers a balanced user experience that combines proven core PFM use cases with a cutting edge, widget-based UI that is highly customizable by the end user. Available in both Spanish and English, moneyStrands is also accessible via a full-featured mobile web version and a native iPhone application. As it evolves, moneyStrands is aiming to better engage its users by injecting a measured element of “fun” into money management, while taking advantage of Strands’ proprietary content and product discovery engine for effective personalization.