How they describe themselves: Pertuity Direct is a social lending network that brings peer to peer lending to the mainstream consumer through a unique model that delivers instant diversification, liquidity and simplicity – along with compelling interest rates for both borrowers and lenders. Pertuity is built on a community of borrowers and lenders, yet at its foundation is a financial services company with sound credit risk management practices. The heart of Pertuity’s model is aggregating borrower demand and lender supply, and working with a family of mutual funds that deploy capital efficiently.
What they think makes them better: Pertuity Direct is transforming the social lending space by combining social lending with the risk management of a regulated financial services company. Because lenders don’t need to select individual borrowers, perform credit and pricing assessments on their own, or bid on loans, it is a simpler and more intuitive process geared toward generating appeal among mainstream consumers. Lenders determine their asset investment, and then can track borrowers’ stories within the community. The mutual fund model gives lenders automatic borrower diversification, along with a liquidity option that gives them access to their money without having to wait for borrowers to repay their loans.