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How they describe themselves: Pennyminder provides tools that help small groups manage shared finances in a new and open way that has never really been possible before.

We are focused on three initial markets:
1) Consumer groups such as families, roommates, clubs, etc.
2) Financial institutions that are looking for a PFM platform that will allow them to reconnect with users who no longer come into branches to do their banking.
3) Working professionals and companies that track expenses on a per client basis or that help clients manage their finances.

What they think makes them better: The social networking and sharing features of Pennyminder allow us to map our real world financial relationships in a way that provides balance between shared responsibility and privacy. They give financial institutions a compelling platform that allows them to reconnect with their users, understand their needs better and thus present products and services that meet those needs.

Contacts:

Bus. Dev., Sales and Press: Vince Hodges, Founder, vince@pennyminder.com, 604-603-1741