FinovateSpring 2009 / Rudder

Presenter Profile:

How they describe themselves: Our objective at Rudder is to promote sound, financial health. We do so, by providing users with the kind of tailor-made, forward-looking information they need to make better financial decisions. With a focus on what lies ahead, we let users know what they can do to meet their goals and avoid financial distress. Current economic conditions have forced us to re-think our approach to managing finances. At a time when many of us are deeply concerned about our financial well being, Rudder provides a solution that helps us stay on track.

What they think makes them better:
Forward-looking – Unlike other PFM tools that dwell on the past by showing you pie charts of where you went wrong, we take a proactive, forward-looking approach. The past is important insofar as what you can learn, but the focus should be on what lies ahead and what one can do about it.

Customizable – Money management means different things to different people. So, a PFM tool cannot have a “one size fits all” feature set. With Rudder, you can choose the features they need and ignore unwanted noise.

Effortless – Rudder does all the analysis and gives you the information you need. Moreover, you can consume Rudder via email without ever logging in.


Bus. Dev. and Sales: Nikunj Somaiya, CFO,, 832-651-4706
Press: Josh Dillworth,

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