FinovateSpring 2009 / Micronotes

Presenter Profile:

How they describe themselves: Micronotes provides an interactive direct marketing SaaS tool enabling Banks to enhance revenues from their online bill-payer user base. We partner with banks to transform online consumer bill-pay sessions into a communication exchange where customers save on their bills by interacting with the brands most relevant to their lifestyles. Micronotes sells to Brand & Marketing Managers of large consumer brands, and their agencies (advertising, interactive and media-buying). We deliver cost savings to banks, direct marketing ROI to large consumer brands and savings to consumers.

What they think makes them better: Everyone is looking for value and savings. Micronotes transforms the marketing dollars large consumer brands spend to connect with demographically appealing consumers into cash savings for online bill-payers. Only Micronotes does this with cash savings, in real time – not rewards or points, while they engage in a routine online activity. Banks get to reward their savings-minded customers by having Micronotes as part of their online bill-pay platform, which becomes a consumer-facing differentiator.


Bus. Dev. & Sales: Christian Klacko, SVP Field Operations, 617-401-2174
Press: Charla Jones, CMO, 617-688-0580

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