FinovateSpring 2009 / SmartHippo

Presenter Profile:

How they describe themselves: is the first ever platform that allows individuals to use the power of the community to save money when shopping for rates on financial products and services. Many borrowers currently end up with higher mortgage rates simply because they lack the necessary information or knowledge to negotiate the best possible deal. SmartHippo champions a consumer-friendly approach to lending based on transparency and accountability. We’re leveling the playing field and putting the balance of power back in the hands of consumers. Lenders can create a profile, have a conversation with customers, and post their rates for free.

What they think makes them better: Other web sites advertise bait and switch rates, or simply collect consumers’ personal data in order to sell it to the highest bidder. SmartHippo is the first truly transparent marketplace where consumers can rank and review lenders and where the best rates and lenders with the best feedback filter to the top. Lenders do not pay to be included, and consumer can shop anonymously and for free.


Bus. Dev.: George Favvas, Cofounder and CEO, 514-667-1572,
Sales: Martin Hudon, Cofounder and VP Operations and Engagement, 514-667-1574,
Press: Kelly Rusk, Community Manager, 415-839-9211,

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