Sarah McCrary has been appointed CEO of Leaf. She formerly held the position of Chief Operating Officer, and will replace outgoing co-founder and CEO Aron Schwarzkopf.
Becoming “the small business owner’s best friend” is how Sarah characterized her goals for Leaf, the mobile, point-of-sale tablet that gives merchants greater flexibility in choice of payment providers.
The platform allows business owners to create a virtual store with customers, inventory, and employees, and features a variety of productivity apps geared toward small businesses. Many of these apps have been created by third-party developers.
Sarah McCrary spent six years at Heartland Payment Systems, and another four at Allied Data Systems previous to her joining Leaf as COO. While at Heartland, she co-invented the company’s end-to-end encryption technology, E3. In a statement, Leaf says they hope to leverage her expertise and background to grow sales and drive technological innovation in a small business POS space.
Leaf’s relationship with Heartland Payment Systems is a close one. Heartland invested $20 million
in the mobile POS platform developer last October, and is involved with both selling the platform and developing new Leaf apps.
Leaf demoed its technology as part of the FinovateSpring 2013 conference in San Francisco. See the company’s demo here
It is hard to believe that it is almost time for FinovateSpring 2014.
There’s still plenty of time for you to get your tickets to our upcoming event in San Jose, California on April 29 and 30. Our final Sneak Peek preview post is up, all the companies who were prepping under the radar are now out of stealth, and we can’t wait for you to see what this year’s spring crop of fintech entrepreneurs and innovators has in store.
Before we do, however, let’s take a moment to take a look back at last year’s FinovateSpring alums. As we scrolled through blog archives, several themes jumped out: the appetite for startups remains as passionate as ever, with three of our Spring 2013 alums being acquired by such financial sector potentates as Intuit and PayPal. And venture capitalists continue to see innovation in this space as a more than worthwhile investment, with 20 separate fundings for Spring 2013 alums
We’ve grouped the achievements into four categories: Exits, Fundings, Awards, and Acquisitions. Enjoy!
- Jack Henry buys Banno for undisclosed sum
- The rumors are true: eBay’s PayPal acquires Braintree for $800 million in cash
- Intuit buys tax planning/preparation specialist GoodApril
- TaxAct acquires Balance Financial
- CardFlight secures $1.6 million in seed funding from ff Venture Capital
- Encap earns seven-figure investment from ProVenture Seed
- EyeVerify earns $2.3 million in Series A funding
- Jemstep raises $4.5 million in Series A round
- Kabbage brings in $270 million in debt financing to provide small businesses with funding of their own
- Kabbage brings in $75 MIllion in debt financing
- Leaf raises $20 million from Heartland Payment Systems
- Alternative lender LendUp raises $14 million in new funding
- D3 Banking creator Lodo Software Brings in $3 million
- Narrative Science secures $11.5 million in Series C funding
- OpenCoin wins investment from Google Ventures, IDG Capital Partners
- P2BInvestor raises $1.2 million in Series A round
- PayNearMe leverages Family Dollar Partnership; raises $20 million
- PayNearMe raises $10 million in Series D funding, launches Express Merchant Onboarding Option
- Prestadero raises 5 million pesos ($400,000 USD) in first round of funding
- Quantopian raises $6.7 million in Series A round
- Realty Mogul raises $9 million in round led by Canaan Partners
- SeedInvest raises $2 million in crowdfunded investment campaign
- SeedInvest Raises $1 million in round Led by Jumpstart New Jersey Angel Network
- Zooz Closes $2 million Series A round Led by XSeed Capital
- OpenCoin acquires SimpleHoney
- Kofax acquires data integration software provider Kapow Technologies
- NICE to acquire Causata to enhance customer experience management
The developers of the Leaf mobile POS tablet realize that there is more than one way to attract merchants to your payments platform.
Leaf announced today that it is launching its Payments App Marketplace. The marketplace will make it easier for payment service providers to market directly to merchants, creating new branding opportunities and, potentially increased sales and retention. The two separate apps launched today by Leaf support credit cards and prepaid cards.
Leaf CEO and co-founder, Aron Schwarzkopf said:
“Our merchant customers often ask for our advice when choosing a payment provider … Now we can guide our customers to Payment Apps, where they are empowered to make an educated decision based on the needs of their small business.”
The new Payments Apps Marketplace provides payment processors with real-time, in-system product marketing. Messaging, upselling, and generated sales through online referrals are all ways that processors can take advantage of the Leaf POS system to reach new customers and do a better job of connecting with and serving existing customers.
Moreover, the hope is that the the presence of a variety of payment processors aggressively competing for merchant business will help attract new merchants to the Leaf platform. Schwarzkopf said
, “Many were losing portfolios to technology. We’re helping them be able to adopt technology without losing what they do day to day, which is processing.”
Leaf has raised $26 million in funding, including a $20 million venture round completed last September. Founded in 2011 and based in Cambridge, Massachusetts, Leaf demoed its LeafPresenter technology as part of the FinovateSpring show in 2013
And to learn about our upcoming FinovateSpring event at the end of April, go here
to visit our FinovateSpring 2014 page.