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Leaf Appoints Sarah McCrary as CEO

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Sarah McCrary has been appointed CEO of Leaf. She formerly held the position of Chief Operating Officer, and will replace outgoing co-founder and CEO Aron Schwarzkopf.

Becoming “the small business owner’s best friend” is how Sarah characterized her goals for Leaf, the mobile, point-of-sale tablet that gives merchants greater flexibility in choice of payment providers. 

The platform allows business owners to create a virtual store with customers, inventory, and employees, and features a variety of productivity apps geared toward small businesses. Many of these apps have been created by third-party developers.

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Sarah McCrary spent six years at Heartland Payment Systems, and another four at Allied Data Systems previous to her joining Leaf as COO. While at Heartland, she co-invented the company’s end-to-end encryption technology, E3. In a statement, Leaf says they hope to leverage her expertise and background to grow sales and drive technological innovation in a small business POS space.
Leaf’s relationship with Heartland Payment Systems is a close one. Heartland invested $20 million in the mobile POS platform developer last October, and is involved with both selling the platform and developing new Leaf apps.
Leaf demoed its technology as part of the FinovateSpring 2013 conference in San Francisco. See the company’s demo here.