Finovate Blog

Payroll, benefits, and HR technology innovator Gusto has unveiled a new solution called Flexible Pay that will enable workers in the U.S. to get paid outside of their employer’s standard payroll schedule. “The two-week pay schedule should no longer exist in today’s world.” Gusto co-founder and CEO Joshua Reeves said. “It’s a relic of calculating payroll taxes manually and was instituted in the U.S. almost 90 years ago. With modern technology, employees shouldn’t have to wait weeks to get paid.”

Eligible employers partnered with Gusto can begin offering Flexible Pay through the Gusto platform. The platform calculates, makes payments, and files all relevant taxes automatically, enabling eligible employers to use the solution without having to change either their current payroll schedules or debit frequency. Gusto noted in their announcement that solutions like Flexible Pay can help workers manage unexpected expenses without resorting to debt or payday lenders. Workers can set up direct deposit of earned wages via their Gusto account, and select their payday preference – even if it’s the next day. Currently available in Texas, Flexible Pay is expected to be available in other states over the course of 2018.

“Flexible Pay lets employees decide when they want to get paid for the work they’ve already done without additional cost to employers,” Reeves explained. “It’s the way we believe everyone will get paid in the future.”

Demonstrating its platform as ZenPayroll at FinovateSpring 2014, the company rebranded as Gusto in the fall of 2015, and announced the integration of health benefit and workers’ compensation management into its payroll offering. This provided businesses with a single unified service for both workers and employers. Gusto reports that 70% of its customers run payroll in five minutes or less, with 93% of them favorably comparing Gusto to traditional payroll service providers. The technology integrates with popular accounting platforms like Quickbooks, Xero, and TSheets, and the service is tiered to enable businesses of varying sizes to select the most cost- and feature-appropriate offering. This includes a freemium offering, HR Basics, launched this spring which gives small businesses a set of human resource tools for free, enabling them to manage worker vacation time and onboard new employees quicker.

Just a few weeks ago, Gusto introduced its own “Yelp for Accountants” partner directory to help SMEs find and hire accounting talent that specializes in the needs of small businesses. Named to the Forbes Fintech 50 for a second time earlier this year, Gusto began 2018 announcing a new partnership with accounting platform, Aplos.

Founded in 2011, Gusto serves more than 60,000 businesses in the U.S. and more than one percent of all U.S. employers. The company has raised more than $176 million in funding and includes CapitalG; General Catalyst; Kleiner Perkins, Caufield & Byers; Emergence Capital Partners; and GV among its investors.