FinovateSpring 2009 / Micronotes
Presenter Profile:
How they describe themselves: Micronotes provides an interactive direct marketing SaaS tool enabling Banks to enhance revenues from their online bill-payer user base. We partner with banks to transform online consumer bill-pay sessions into a communication exchange where customers save on their bills by interacting with the brands most relevant to their lifestyles. Micronotes sells to Brand & Marketing Managers of large consumer brands, and their agencies (advertising, interactive and media-buying). We deliver cost savings to banks, direct marketing ROI to large consumer brands and savings to consumers.
What they think makes them better: Everyone is looking for value and savings. Micronotes transforms the marketing dollars large consumer brands spend to connect with demographically appealing consumers into cash savings for online bill-payers. Only Micronotes does this with cash savings, in real time – not rewards or points, while they engage in a routine online activity. Banks get to reward their savings-minded customers by having Micronotes as part of their online bill-pay platform, which becomes a consumer-facing differentiator.
Contacts:
Bus. Dev. & Sales: Christian Klacko, SVP Field Operations, 617-401-2174
Press: Charla Jones, CMO, 617-688-0580
Website: www.micronotes.com
Blog: www.micronotes.com/blog
HQ Location: Cambridge, Massachusetts
Company Founded: June 2008
Product Being Demoed: Micronotes
Product Launched: April 28, 2009
Metrics: Self-funded and privately held, 7 employees
- Key Executives
Devon Kinkead (Founder and CEO), Afsaneh (Ann) Malinowski (CFO), Merritt Mayher (COO), Venkat Rangamani (CTO)
Key Stats
- Key Board Members
Andrew Lo (Professor, MIT Harris & Harris Group; founder, Alpha Simplex Group LLC), Nelson Repenning (MIT Associate Professor of Management Science and Organization Studies), Isaac de La Pena (Director Strategic Internet Initiatives, Nokia), John Higley (Founding team, Groundwater Technology, Extraction)
- Key Advisory Board Members
Andrew Lo (Professor, MIT Harris & Harris Group; founder, Alpha Simplex Group LLC), Nelson Repenning (MIT Associate Professor of Management Science and Organization Studies), Isaac de La Pena (Director Strategic Internet Initiatives, Nokia), John Higley (Founding team, Groundwater Technology, Extraction)
- Key Investors
Micronotes is self-funded and privately held
- Key Partnerships
Banks, Online banking and bill-pay platform providers
- Key Customers
Micronotes sells to Brand & Marketing Managers of large consumer brands, and their agencies (advertising, interactive and media-buying).