FinovateFall 2011 / Swipely

Presenter Profile:

How they describe themselves: Swipely’s market-leading platform helps local merchants succeed by helping them understand, retain, engage and acquire customers. Swipely’s solution uses the credit or debit cards consumers already have, so there’s never any coupon to cut, voucher to buy or loyalty card to forget. Consumers earn automatic cash-back rewards when shopping at local merchants, including loyalty points good towards rewards on future visits.

How they describe their product/innovation: The Swipely loyalty platform offers merchants an easy way to create dynamic, customized rewards programs linked to their customers’ existing credit or debit cards.  The Swipely merchant portal gives participating merchants unprecedented insights into customer shopping behavior and offers a powerful way to segment and engage with customers based on RFM (recency, frequency, monetary value) profiles. Consumers use Swipely to discover, track and earn cash-back rewards at their favorite places to shop.


Bus. Dev.: Jonathan DiOrio, VP Business Development,, 415-602-9387
Press: Bari Harlam, CMO,
Sales: Matt Oley, VP Sales,

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