FinovateFall 2011 / Micronotes

Presenter Profile:

How they describe themselves: Micronotes is a digital marketing company that partners with financial institutions to bring relevant high-value promotions to bank customers. Micronotes targets bank and merchant promotions algorithmically, and for high consideration products like auto loans and mortgages, conducts one-on-one online interviews to get the right promotion for the right product to the right customer. Micronotes’ products include:

  • Yodlee Offers™, a private-label merchant-funded offer application, featuring 500+ brands, for financial institutions
  • KulaX™, a radically productive cross-sell platform for financial institutions that delivers more leads faster.

How they describe their product/innovation: KulaX™ is a cross-sell engine that enables financial institutions to leverage their online banking platform to generate more leads faster without interfering with core banking functions. Online banking customers are targeted with the “next best product” where they are invited, at logout, to engage in an automated one-on-one microinterview with their financial institution about their financial products’ needs and preferences. Upon interview completion, customers are presented with special offers for the FI’s products and services that have been tailored based on interview responses; requested offers are emailed to the customers. KulaX™ has generated 5 leads per 1000 online customers per week in field application.


Bus. Dev., Press & Sales: Christian Klacko, SVP Field Operations,,

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