How they describe themselves: DoughMain™ is the first and only platform to help parents coordinate, teach and reward their children by combining free family management tools with financial education and real-world experiences.
How they describe their product/innovation: DoughMain will be demoing a simpler, more convenient way to help families keep their lives organized. The free DoughMain platform consists of a family calendar that is integrated with a chore tracker and an allowance/rewards tool. Parents set up their own customized DoughMain that serves as a secure micro-network for the family. On top of its family coordination platform, DoughMain offers financial education via three age-relevant game sites and integrated real-world financial experiences including a bank account and a Visa reloadable card.