FinovateFall 2011 / Backbase

Presenter Profile:

How they describe themselves: Backbase delivers Bank 2.0 Portal Software that provides a new, user experience layer on top of underlying infrastructure and IT systems. With our efficient design, Backbase Bank 2.0 Portal enables financials to create high-quality portals that empower both end-customers, as well as e-business professionals. This means faster time to market and more flexibility to optimize your online channels. Backbase Bank 2.0 Portal comes with powerful Web 2.0 functionalities to acquire and retain customers, drive self-service, fuel online revenues and turn the online channel into a true Customer Experience Platform. Global Financials such as ABN Amro, AIG, Al Rajhi Bank, Barclays, Bank of America, ING, UBS and Visa use Backbase technology to optimize their online customer experiences. Backbase was founded in 2003 and is privately funded with operations in New York and Amsterdam.

How they describe their product/innovation: Backbase is launching its ‘Retail Bank of the Future’ representing the e-banking engagement experience of tomorrow. It embodies the newest User Experience (UX) patterns based on input gathered from customer research, industry thought leaders and UX specialists. The Backbase Retail Bank of the Future uses the latest interaction patterns and stretches the limits of today’s front-end technologies across multiple devices and touch-points in order to create a centrally orchestrated Bank 2.0 end-user experience. In coming years, Backbase will continue to release updates to embrace emerging trends and lessons learned from our customers in the field. Access to these components and newer versions will be distributed through Backbase’s App Store (launched at FinovateSpring this year). With the underlying technology in place, including its award-winning Portal technology, Backbase is now focused on leading the way in customer engagement solutions.


Press: Jelmer de Jong, Head of Marketing,, +31623026012
Sales: Herber de Ruijter, General Manager, North America,, 646-275-4539

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