FinovateFall 2011 / Bobber Interactive

Presenter Profile:

How they describe themselves: Bobber Interactive provides the most engaging, relevant financial tools serving the $200B under-banked Gen Y market. Financial partners benefit from cost-efficient acquisition, sustained loyalty, and increased wallet share. Bobber integrates the most effective social engagement mechanics for marketing to, motivating and retaining Gen Y around their financial products. Bobber’s technology is architected to leverage the unique ecosystem of Facebook for low-friction acquisition, social collaboration, and rich experiences tailored to users’ Facebook data. Bobber’s technology is extensible to multiple platforms and financial products, representing a profound shift in how Gen Y relates to their money.

How they describe their product/innovation: GoalCard is a cash management tool that simplifies daily spending, provides real-time budgeting, and incentivizes goal achievement. Cardholders engage in a highly interactive debit loyalty and cash-back rewards program grounded in their personal savings goals. GoalCard’s engagement engine and accelerated feedback loops drive a dynamic relationship across cardholder “save-spend” transaction activity. GoalCard is integrated within Facebook to amplify the social and viral user experience, publicly vesting cardholders in their own success. GoalCard’s platform deliberately reinforces behavior critical to a sustainable card program (viral acquisition, time to initial load, direct deposit, spending mix, dormancy response time, fraud profiling).


Bus. Dev.: Eric Eastman, CEO,
Press & Sales: Scott Dodson, COO,

More Videos: FinovateFall 2011