FinovateFall 2011 / Segmint

Presenter Profile:

How they describe themselves: Segmint, a financial services technology company, anonymously analyzes customer transactions to target Financial Institution customers and place personalized messages on a wide variety of online, mobile and social mediums. Through SegmintEngage, SegmintReward, and SegmintSocial, FIs are able to better understand and market to their customers across multiple channels: within home banking, on the FIs public website, on the open Internet, on social networks, and over traditional marketing channels. Segmint is re-defining “marketing” to be a “Segmint of One.”

How they describe their product/innovation: Today, when responding to customer posts on Facebook©, Financial Institutions (FIs) do not have visibility into the relationship that they have with that customer. With SegmintSocial, the FI employee monitoring Facebook now has a complete list of KLIs and an understanding of the product mix, demographics and lifestyle spending patterns of customers when they post on the FI’s Facebook page. SegmintSocial also provides the FI customer a Facebook page containing customized FI and reward offers. These two unique online experiences enable the FI to deliver a more engaging and relevant social experience for their customers.


Sales: John Relyea, EVP Sales & Marketing,, 888-734-6468 x 204
Press: Jill Arslanian, Ardent Communications Group,, 216-712-7778
& Jennifer Raynor, Ardent Communications Group,, 216-712-7778

More Videos: FinovateFall 2011