FinovateFall 2011 / Cartera Commerce

Presenter Profile:

How they describe themselves: Cartera Commerce powers card-linked marketing solutions that increase revenue and customer loyalty for banks, loyalty programs and merchants. For banks and loyalty programs, Cartera provides the most comprehensive card-linked offer platform that powers personalized in-store and online shopping programs to build consumer engagement, maximize card spend and create new revenue streams. For merchants, Cartera powers the largest card-linked advertising network that targets shopping offers to more than 150 million consumers and tracks in-store and online sales. Cartera’s solutions are fully-managed and deliver incremental revenue through performance-based results.

How they describe their product/innovation: Cartera will unveil its Local Offers solution enabling banks to tap the explosive growth of the local deals market popularized by Daily Deal sites. Cartera Local Offers allows Banks to market local, card-linked offers to their customers to increase engagement, drive new revenue and maximize card spend. Cartera executives will demonstrate how merchants advertise local offers, how banks target and market offers, how consumers accept and redeem offers in local stores, and how banks and merchants track sales and results- all with maximum consumer privacy protection and minimal impact on bank or retail systems.

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