How they describe themselves: Dynamics Inc. produces and manufactures intelligent powered cards such as advanced payment cards. Focused on introducing fast-cycle innovation to top card issuers, the company’s first innovation is the world’s first fully programmable magnetic stripe for use in next-generation payment cards. The company is headquartered in Pittsburgh, Pennsylvania and has a satellite office in New York City.
How they describe their product/innovation: Chip & Choice™ is intended for the EU and other markets that utilize EMV (~85% penetration in EU). The battery-powered card has multiple “chips” including a central processing chip and a secondary “EMV” chip. The applications are loaded in a central “chip.” Based on what button a user pressed on the card, the appropriate application is provided to the secondary “chip.” Thus, the POS reader believes the card is a single-application card when, in fact, the card is a multiple application card. In doing so, Dynamics solves the POS software fragmentation issue that has crippled innovation in the EU for decades, thus finally enabling customer driven choice at the point-of-sale. A card-programmable magnetic stripe is also included, as 100% of EU readers read magnetic stripes and 15% of EU readers only read magnetic stripes