FinovateFall 2011 / ActivePath / Cardlytics

Presenter Profile:

How they describe themselves: ActivePath: ActivePath’s secure transactional email and messaging solutions enable FIs to lower communication spend, improve customer relationships and long-term value. Using ActivePath technology, institutions can send account alerts and eStatements embedded with real-time, event-triggered rewards and offers that customers securely transact from directly within the email message – without clicking links or opening browsers.

Cardlytics: Through a highly relevant, “market-of-one” approach, Cardlytics unites banks and merchants to provide rich rewards to customers based on their individual purchase behavior. The rewards improve consumers’ banking behavior by increasing usage, reducing attrition and strengthening engagement with all digital banking channels (online, mobile, email, SMS).

How they describe their product/innovation: Offering bank customers an enhanced eStatement experience using secure and interactive e-mail messaging to view, activate and otherwise interact with their targeted rewards with the full functionality found in electronic banking.  Offers are embedded into relevant transactions using Cardlytics’ industry leading placement engine. Secure and interactive eStatement delivery is provided by ActivePath’s innovative ActiveMail solution.


Bus. Dev.:  ActivePath: Robert Mehler, VP Bus. Dev.,, 212-946-4904;
Cardlytics: Jason Brooks, SVP Bus. Dev.,, 404-425-5937
Press: Grace Cohen, Anthorne Group PR (for ActivePath),,
Rod Witmond, SVP Product & Marketing at Cardlytics,, 404-425-5957
Sales: ActivePath: Rob Dorney,, 617-594-7000;
Cardlytics: David Torgerson,, 404-425-5959

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