FinovateFall 2011 / LearnVest

Presenter Profile:

How they describe themselves: is the leading personal finance and lifestyle website for women. Since its debut as a TechCrunch50 Company in September 2009, LearnVest has helped over one million women gain control of their finances. LearnVest provides trusted content, tools, and support to help women tackle their finances at each stage of life. LearnVest tools include: financial Bootcamp Programs, the LearnVest My Money Center, and premium support services such as “Ask an Expert” and LearnVest Coursework. LearnVest educates subscribers via the “LearnVest Daily,” a bite-size email guide of money and lifestyle tips for living on a budget.

How they describe their product/innovation: LearnVest’s new suite of products helps users manage their finances under the LearnVest Method – “Get informed, get organized, get support.” The new Take Control Bootcamp email program educates users on managing and maximizing cash flow. The My Money Center allows users to get organized by viewing all of their accounts in one place, and personalize budget items and spending goals through a Financial Inbox. The LearnVest Advice Center includes online multimedia courses and one-on-one email access to LearnVest’s Financial Planning Team so that members can get the answers they need when building a long-term financial plan.


Bus. Dev.: Alexa von Tobel, CEO & Founder,, 212-675-6711
Press: Dani Dalesandro, Sunshine Sachs, O: 212-691-2800, C: 973-945-2083
Sales: Jacqueline White, Director, Sales,, 212-675-6711

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