How they describe their product/innovation: Truaxis, formerly named BillShrink, debuts Purchase Insights at FinovateFall 2011. This StatementRewards enhancement provides the industry’s first social benchmarking for consumers. Detailed transaction summaries will use merchant, category and location data to give users insight into their spending and how it compares with their preferred social groups. Purchase Insights integrates directly within the bank’s existing online and mobile interfaces and is completely free to users without any setup. In turn, banks need zero additional integration to offer StatementRewards to their customers.