How they describe themselves: Rebirth Financial connects small business borrowers directly with individual and institutional lenders. The company hosts an online platform that is structured like an E-Trade for loans. As opposed to LendingClub or Prosper, Rebirth Financial is focused on lending to small businesses. Business financials and documents are available for lenders to browse. Loans are made directly to a business, not to an individual. Loans may be participated amongst financial institutions and individuals. Rebirth Financial also has tools that allow institutional lenders to lower default risk exposure while lessening CRA due diligence requirements.
How they describe their product/innovation: Rebirth Financial will demo its new JAS Rating System: a first-of-its-kind scoring system that determines the financial health of a small business. The JAS Rating System delivers a clear 1 through 100 score for small businesses, and displays industry specific comparisons. S&P and Moody’s can predict the financial health of a publicly traded business with a close to 96% accuracy. The JAS Rating System can predict the financial health of a private business with 86% accuracy.