How they describe themselves: eToro is the world’s largest investment network, with over 1.75 million users in over 140 countries. eToro leads the social trading revolution through its community-powered network, enabling every investor to see, follow and automatically copy the actions of other investors in real time. eToro opens the financial markets to every individual making them accessible through a simple, transparent and more enjoyable way to trade currencies, commodities and indices online. A range of innovative trading platforms and eToro’s investment network facilitate information exchange between investors, accelerate knowledge sharing and shorten the learning curve for those who want to bring their trading experience to the next level.
How they describe their product/innovation: CopyTrader is a groundbreaking way to trade by automatically copying every trade made by a selected guru trader or by a people-based portfolio of top performing traders directly into the account of the copier. CopyTrader is the enabling feature for every network member to become a guru investor who indirectly executes trades for all investors copying him or her. Copy.Me is a one-stop shop for everyone to set up his own retail investment shop and present/market his trading skills to the entire world. Investment gurus are compensated for their ability to attract investors that copy from them.