How they describe themselves: Bundle provides users with a totally unique, data-driven view of local businesses to help them make more informed choices about where to go. Rather than relying on subjective ratings and reviews, Bundle uses proprietary algorithms to analyze real spending transaction records to score businesses (e.g. restaurants, bars, shops, and more) and provide insight based on real customer behavior. Further, Bundle provides a tool that allows users to track their own spending and receive personalized recommendations (coming soon) tailored to the tastes and preferences inferred from their spending profile.
How they describe their product/innovation: Bundle.com has recently launched the ability for people to personalize their search based on select demographic or behavioral profiles. So, for example, if you want to figure out where foodies are going to eat in Chelsea or where the 26-35 yrs people are shopping for clothes, it’s all available on Bundle.