FinovateFall 2011 / CashStar

Presenter Profile:

How they describe themselves: Based on years of experience in the payments and gift card industry, CashStar has designed the industry’s first digital gifting and incentives platform that enables consumers and businesses to instantly send personalized gift cards. Its proven solutions help retail brands and financial institutions reap the benefits of seamlessly integrating digital gift cards and incentives into their marketing and reward programs.

How they describe their product/innovation: CashStar will unveil a first of its kind location-based iPhone application that enables consumers to walk into a retail location (i.e. Starbucks) and instantly redeem credit card loyalty points in real-time in the form of a mobile gift card that can be used immediately. With CashStar, consumers can burn their points instantly on their mobile device for the first time ever, providing the ultimate convenience and relevancy the digital age now affords.


Bus. Dev. & Sales: Phil Moran, VP Sales,, 704-930-9069
Press: Keri Bertolino, SVP, fama PR,, 617-986-5007

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