Financial data network Plaid has been in the fintech headlines of late for its new partnership with data and technology company Experian, and for the launch of its Plaid Protect fraud prevention solution.
“Today we’re launching Plaid Protect: a real-time fraud intelligence system that helps detect and prevent fraud from the moment a user first interacts with your app or service,” Plaid Head of Fraud Alain Meier wrote on the company blog. “By drawing on fraud signals across a billion devices in the Plaid network, Protect goes beyond what any single company can see—surfacing fraud patterns that exist between linked bank accounts, connections to financial apps and services, and more.”
Plaid Protect is built on an adaptive, machine learning-powered risk engine that provides real-time risk scores and attributes that evolve as the user context changes—from initial contact during onboarding through account linking to ongoing user activity. Calling their fraud model Trust Index (Ti), Plaid’s first production model can access 10,000 high-signal attributes including cross-app patterns, device history, bank account risk signals, and more. The Trust Index leverages network intelligence, bank account risk, consortium feedback, and advanced identity intelligence, keying in on fraud signals that are difficult for criminals to manipulate or fake. Plaid reported that one of the solution’s early adopters found in testing that enhancing verification for just 5% of its users would have intercepted nearly 40% of first-party fraud.
Currently available in beta, Plaid Protect provides an intuitive dashboard that uses semantic search powered by natural language. This means that users can ask questions about the data in plain English (i.e., “all users who opened new accounts in the last 30 days”) instead of needing to use SQL or custom queries.
“With this new lens on fraud, companies can reduce fraud losses, dramatically improve conversion, and make smarter decisions from the very first user interaction and every step thereafter,” Meier wrote.
Plaid’s new product announcement comes days after the company reported that it had partnered with fellow Finovate alum, Experian. The two firms have entered into a strategic collaboration designed to help businesses access cashflow solutions and expand financial inclusion.
“This is just the beginning of what we believe will be a very powerful relationship with Plaid,” Group President Financial Services of Experian North America Scott Brown said. “Together, we’re helping to accelerate the adoption of cashflow insights to drive faster decisions, stronger portfolios, and new financial opportunities for consumers. We’re achieving this while delivering an experience that is transparent and provides consumers with control every step of the way.”
Courtesy of the collaboration, financial institutions can access Plaid’s secure connectivity capabilities—used by 50% of all US bank account holders—and Experian’s expertise in advanced credit analytics and decisioning from a single solution. Once a borrower agrees to share cashflow data from their bank account as part of the loan application process, Plaid’s consumer reporting agency generates a Consumer Report on their behalf. The report is delivered securely to Experian which analyzes the applicant’s data, produces a predictive Cashflow Score or set of Cashflow Attributes, and delivers it to the lender in near real time.
The report features up to two years of historical data and cashflow information from 12,000+ financial institutions. Experian reports that its Cashflow Score provides an increase of as much as 25% in predictive performance compared to scores that rely on more conventional credit data. The new offering will empower banks, credit unions, and consumer lenders to accelerate decision-making, make more accurate risk assessments, and improve borrower outcomes.
“Our work with Experian is about removing long-standing barriers, making it easier for lenders to access consumer-permissioned data and make better decisions,” Plaid Chief Operating Officer Eric Sager said. “Together, we’re building a more inclusive, intelligent, and competitive financial system.”
Founded in 2013 by Zach Perret and William Hockey and headquartered in San Francisco, Plaid introduced itself to Finovate audiences at our developers conference, FinDEVr Silicon Valley 2014. In the years since, the company has grown into a major financial data network covering more than 12,000 financial institutions in the US, Canada, UK, and Europe. With partners including Venmo and fellow Finovate alums SoFi and Betterment, Plaid works with fintechs, Fortune 500 companies, and leading banks to enable their customers to connect their financial accounts to the apps and services they count on every day.
Photo by Marek Ruczaj on Unsplash
