FinovateFall 2011 / Cartera Commerce
Presenter Profile:
How they describe themselves: Cartera Commerce powers card-linked marketing solutions that increase revenue and customer loyalty for banks, loyalty programs and merchants. For banks and loyalty programs, Cartera provides the most comprehensive card-linked offer platform that powers personalized in-store and online shopping programs to build consumer engagement, maximize card spend and create new revenue streams. For merchants, Cartera powers the largest card-linked advertising network that targets shopping offers to more than 150 million consumers and tracks in-store and online sales. Cartera’s solutions are fully-managed and deliver incremental revenue through performance-based results.
How they describe their product/innovation: Cartera will unveil its Local Offers solution enabling banks to tap the explosive growth of the local deals market popularized by Daily Deal sites. Cartera Local Offers allows Banks to market local, card-linked offers to their customers to increase engagement, drive new revenue and maximize card spend. Cartera executives will demonstrate how merchants advertise local offers, how banks target and market offers, how consumers accept and redeem offers in local stores, and how banks and merchants track sales and results- all with maximum consumer privacy protection and minimal impact on bank or retail systems.
Website: www.cartera.com
HQ Location: Lexington, MA
Company Founded: August 2005
Product Being Demoed: Cartera Local Offers solution
Product Launched: September 2011
Metrics: Founded in 2005, headquartered in Lexington, MA, 165+ employees; raised over $30M in venture capital; triple-digit revenue growth each of last four years; merged with Vesdia in Jan 2011,
powering card-linked offers for 150 million consumers across programs in financial services, travel, retail, media, and loyalty programs; clients include 4 of the top 5 banks, 3 of top 4 airlines and 60,000+ in-store, local and online merchant advertisers.
- Key Board Members
Tom Beecher (CEO & President), David Andre (Chairman & Founder), Jim Douglass (EVP Retail Advertising & Partnerships), Peter J. Kight (Co-Chairman & Managing Partner, Comvest Group), Jeffrey Bussgang (General Partner, Flybridge Capital Partners), Jon Chait (Partner, Dace Ventures), Les Otten (LBO Enterprises), Carl Novotny (Managing Director, Venture Capital Fund of New England (VCFNE))
Key Stats
- Key Investors
Flybridge Capital Partners, Comvest Group, DACE Ventures, LBO Enterprises, Venture Capital Fund of New England
- Key Customers
Cartera’s card-linked offer platform is used by four of the five largest financial institutions and three of the four largest airlines in the U.S. with a total program reach of more than 150 million consumers. Cartera’s card-linked advertising network is used by more than 60,000 online, in-store & local retailers including national brands such as Avis, AMC Theaters, Best Buy, Sears, Target.com, Cabela’s and Hess.
Bus. Dev.: John Duncan, SVP Sales & Business Development, jduncan@cartera.com
Press: Jessica Hoffman, JHS Partners, jhs@cartera.com, 925-296-6161
Sales: John Mangan, VP Sales, jmangan@cartera.com