FinovateFall 2011 / PersonalCapital
Presenter Profile:
How they describe themselves: Personal Capital is America’s next-generation financial advisor, giving individuals with complex financial lives a better way to manage their investments. Turning the traditional advisor model on its head, Personal Capital is creating a new category in financial services centered on the customer, enabling individuals to view their complete financial picture in one place and receive personalized investment advice at a low fee. The company will offer a full suite of customer-centric retail banking, payments and investment services previously only available to the ultra wealthy. The founding team is comprised of some of the nation’s leading financial technology executives.
How they describe their product/innovation: Today’s traditional financial advisory system is broken. Brokerage firms operate under a “one size fits all” approach that marginalizes investment returns and diminishes the client’s visibility and control. Personal Capital addresses the need for a holistic, convenient, affordable and highly customized investment service for today’s investor. At Finovate, the company will demonstrate the full suite of services that will enable investors to view their complete financial picture and work with a financial advisor to create personalized investment solutions.
Contacts:
Bus. Dev.: Robert Foregger (CSO & Co-Founder), robert.foregger@personalcapital.com,
802-760-8436
Press: Jesse Odell & Tessa Greenwood, LaunchSquad PR, pc@launchsquad.com, 415-625-8555
Sales: Kyle Ryan, Sales & Service Director, kyle.ryan@personalcapital.com, 925-817-9966
Website: www.personalcapital.com
HQ Location: Redwood City, CA
Company Founded: July 2009
Product Being Demoed: Personal Capital
Product Launched: September 20, 2011
Metrics: Money raised to date: $10 Million, Series A (Institutional Venture Partners), $15 Million Series B (Venrock and Institutional Venture Partners)
- Key Executives
Bill Harris (CEO & Chairman), Robert Foregger (Chief Strategy Officer & Co-Founder), Louie Gasparini (CTO), Jay Shah (Chief Information Officer), Jim Del Favero (VP Product Management), Sam Yount (VP Marketing), Paul Bergholm (CFO), Fritz Robbins (VP Engineering)
Key Stats
- Key Board Members
Bill Harris (Chairman & CEO, Personal Capital), Steve Harrick (Institutional Venture Partners), Brian Ascher (Venrock)
- Key Investors
Institutional Venture Partners (www.ivp.com), Venrock (www.venrock.com)
- Key Partnerships
Yodlee, MyVest
- Key Customers
For people with sophisticated financial lives, managing money effectively can be a huge challenge. They are often left with two choices: manage everything alone and spend a lot of time doing it or outsource finances to an “expert” who handles everything but gives little control or visibility into the process. Personal Capital solves this problem by giving busy people access to highly customized investment products that were previously limited to the ultra wealthy.