Equifax

Website: www.equifax.com
Blog: blog.equifax.com
HQ Location: Atlanta, GA
Company Founded: March 1899, PSOL Business Founded 1999
Product Being Demoed: Equifax Mobile App
Product Launched: April 2010

Presenter Profile How they describe themselves: Equifax's direct-to-consumer business unit, North America Personal Solutions (PSOL), is a leading provider of personalized online consumer credit, debt and identity protection solutions.

How they describe their product/innovation: Equifax Complete™ key features can be accessed via the Equifax Mobile App & include:

Interactive Score Estimator & score monitoring
Alerts to Key Changes in your credit files
$1M ID Theft Insurance
Automatic Fraud Alerts
Lock/Unlock your Equifax Credit Report
WebDetect – online monitoring of your personal information to see if it is found on suspected Internet trading sites

What they think makes them better: Equifax provides premium credit and identity protection products that fit the on-demand lifestyle of today’s consumers. Equifax’s feature rich products, including the Equifax Mobile App, enable consumers to take control of their credit and protect their identity on their terms. Financial institutions, as well as online retailers, can also leverage Equifax’s end-to-end API solutions to market personal finance solutions to their customers. Additionally, the power of Equifax consumer and commercial data, advanced analytics and proprietary technology is continually harnessed to create more innovative content and customized insights that enrich both the performance of businesses and empower consumers to be their financial best.

Key Executives: Richard F. Smith (CEO & Chairman, Equifax), Trey Loughran (President, North America Personal Solutions)

Contacts:
Bus. Dev. & Sales: Matt McAluney, VP Sales, matt.mcaluney@equifax.com, 678-795-7668
Press: Demitra L. Wilson, Director Public Relations, demitra.wilson@equifax.com, 678-795-7885