FinDEVr Preview: CardLinx

FDNY17-Logo-RevFinDEVr Previews highlight companies presenting new developer tools, platforms, and integrations at FinDEVr New York 2017, March 21 & 22. Tickets are on sale now. Visit our registration page and save your spot today.

CardLinx will present a new open source card-linking software suite developed by Microsoft, a CardLinx founding member. The software demonstrates API access to leading payment networks and is provided for companies to further develop and customize, bringing card-linking and loyalty programs to the market faster and more easily.


Why it’s a must-see:

Card-linking is growing much faster than e-commerce. Fintech developers need to know to integrate card-linking into their platforms to create effective, integrated personalized marketing campaigns that also generate revenue from online-to-online commerce.

Check out more previews of upcoming FinDEVr New York 2017 presentations and don’t forget to register before it’s too late.

Finovate Alumni News



  • Finovate Debuts: W.UP Offers a Library of Customer Insight Tools for Cross-Selling.

Around the web

  • Cachet Financial Solutions and Central Bank of Kansas City selected as the prepaid mobile banking provider of choice by ICBA Bancard.
  • Flywire (fka peerTransfer) expands to accept cross-border B2B transactions below the interbank rate.
  • WePay now accepts Apple Pay, Android Pay.
  • mBank announces new €50 million fintech fund for CEE startups.
  • South African payment service Peach Payments to offer merchants mobile checkout option using ACI mSDK from ACI Worldwide.
  • Misys earns top honors in three categories at the Xcelent 2017 awards.
  • Wipro unveils its digital consultant cloud bot, HOLMES.
  • Corning FCU ($1.29 billion) partners with Insuritas to improve insurance offerings for its more than 100,00 members.
  • InSpirAVE launches #SaveForWhatMatters podcast.

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

FinDEVr APIntelligence

FDNY17-Logo-RevFinDEVr New York will be here in just two short weeks! Check out company features and take a look at the previews from upcoming presentations. And of course, don’t forget to register today to save!


  • Envestnet | Yodlee Launches Suite of Risk Reporting Tools.
  • PwC Brings Blockchain PoC to London’s Specialty Insurers
  • Shwayhat Steps Up: GreenKey Technologies Announces New CEO
  • Scotiabank and AlphaPoint Wrap Up Blockchain Trial
  • Check out these previews from upcoming FinDEVr New York presentations:

Alumni updates

  • BBVA Compass adds cash-back incentive to stimulate interest in mobile banking app.
  • OutsideIQ teams up with Genpact to bring better risk management, KYC, and AML compliance solutions to banks.
  • Bluefin Payment Systems joins forces with The Pinnacle Corporation, bringing point-to-point encryption (P2PE to the latter’s Palm POS platform.
  • Top 10 global bank deploys mobile capture technology from Kofax.
  • IBM forges strategic partnership with Salesforce, connecting AI platforms IBM Watson and Salesforce Einstein.
  • Arxan Application Protection named Best IoT product at the 2017 Cybersecurity Excellence Awards.
  • Kontomatik nominated at the Dutch FinTech Awards 2017.
  • Mambu goes live in the Americas with new offices in Miami and new regional managing director.
  • PayPal partners with Oro ecommerce platform.
  • UK food retailer, The Co-operative Group chooses ACI Worldwide to run wallet service.
  • Palestine’s The National Bank deploys core banking technology from Temenos.
  • Dallas News features Bruce Parker, founder and CEO of ModoPayments.

Stay current on daily news from the fintech developer community! Follow FinDEVr on Twitter.

Finovate Alumni News


  • LendUp Lands $100 Million Credit Facility.
  • LikeFolio Begins Licensing Brand-Mapping Database.
  • Euronext Invests $10 Million in Algomi; Expands Joint Venture Agreement.

Around the web

  • Yoyo hires former PayPal GM Simon Moran as first VP of Commercial.
  • Fiserv expands its Florida contact and servicing center by 22%.
  • Trustly partners with UATP to enable online bank payments for airfare.
  • NICE extends real-time authentication across all voice channels.
  • The Asian Review covers Ayondo’s upcoming listing on the Singapore Exchange.
  • Signifyd wins Finance Monthly’s 2017 Fintech Award for Fraud.

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

Finovate Alumni News


  • Finovate Debuts: Juvo’s Identity Scoring Builds Credit for the Underserved.

Around the web

  • Techfoliance features Dyme, Personetics, and
  • Cryptocoins news examines LendingRobot’s new automated hedge fund.
  • The CardLinx Association unveils Microsoft-developed, open source, card-linking software available to public.
  • Capital One forges strategic partnership with and Gusto to develop financial management tools for SMEs.

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

Finovate Debuts: CardLinx Helps Members Find & Post Card-Linked Offers

Screen Shot 2016-07-08 at 11.04.56 AM

The first card-linked offers company, Cardlytics, launched in 2008. The fintech community started paying attention to the linked-offers trend around 2012, but by that time, so many players had entered into the market that it had become fragmented, making it difficult to compete.

The CardLinx Association launched to unite retailers, advertisers, publishers, payment networks, payment processors and technology providers in the space; enhancing the interoperability of loyalty programs to create a better customer shopping and merchant experience. The collaborative platform brings cohesiveness by developing standards for the industry.

At FinovateSpring 2016, The CardLinx Association debuted Listing Information Monitor eCenter (CLIMe). “How do you get all of these companies to work together?” the company’s CEO and founder, Silvio Tavares, asked in his demo. He addressed the question by showing the logos of the companies that have partnered under The CardLinx Association.

Screen Shot 2016-07-11 at 3.00.11 PM

These companies represent some of the members that share data on CLIMe. Companies use the database to search offers and offer requests; card-linked technology providers list offers, and banks and digital publishers request offers.

Company facts:

  • Headquartered in San Bruno, CA
  • Founded in 2013
  • Membership has doubled every year
SilvioDemoThe CardLinx Association’s Silvio Tavares, CEO and president, demoed at FinovateSpring 2016 in San Jose

Silvio-HIRES_4x5We interviewed Silvio Tavares, the company’s CEO and president, after his FinovateSpring 2016 demo in San Jose.

Finovate: What problem does CLIMe solve?

Tavares: Card-linked offers enable merchants to deliver targeted discounts and loyalty benefits through mobile apps hosted by banks and digital publishers. The cool thing for consumers is that the offers can be used without a paper coupon or promo code. All they need to do is pay with their existing card. Prior to CLIMe, the CardLinx Listing Information Monitor eCenter, digital publishers had often found it cumbersome to consistently source high-quality merchant card-linked offers. Merchants and retailers have also found it difficult to find the broadest possible audience for their card-linked offers and card-linked loyalty programs. CLIMe solves both of these problems by providing a central online platform for merchants and their card-linked technology partners to publish the availability of their card-linked offers to large-scale digital publishers and payment card issuers.

Finovate: Who are your primary customers?

Tavares: The CardLinx Association is a global multi-industry association focused on growing the card-linking industry. Our members include companies from the entire digital commerce ecosystem from digital publishers to payment systems to payment processors to card-linking technology companies to retailers and advertisers. For example, Facebook, Microsoft, Samsung, MasterCard, American Express, Airbnb, Whole Foods and Sears are all members. Our members are interested in developing the card-linking industry through developing common standards and industry services to minimize and eliminate friction in the sourcing, serving, publishing, redeeming, and cross syndicating of card-linked offers and loyalty programs.

Finovate: How does CLIMe solve the problem better?

Tavares: As a multi-industry association, CardLinx has the reach to make sure all participants in the card-linking ecosystem can access and distribute the latest offers and benefits through CLIMe. Before CLIMe, a central database for card-linking offers was unavailable.

Finovate: Tell us about your favorite implementation of your solution.

Tavares: Go Daddy, a leading hosting company recently joined CardLinx and used CLIMe to publish an offer for their web-hosting services. Using CLIMe enabled them to get their offer to multiple banks and digital publishers. This enabled them to get a much broader reach for their offer in a very short amount of time.

Finovate: What in your background gave you the confidence to tackle this challenge?

Tavares: When I listened to our members and others in the card-linking industry, a central repository of offers and benefits like CLIMe was a recurring item on the wishlist to help propel the growth of the industry. By the time I was at CardLinx, I had the mandate from our board and feedback from others in the industry that a centralized database would ease the sourcing of card-linked offers with the end result of bringing card-linking to more consumers.

Additionally, before starting the CardLinx Association over two years ago, I was in the payments industry for many years first at Visa and First Data. Before that I was an investment banker and attorney in the field so I’ve seen the payments industry develop over the years and was able to identify areas where collaboration among companies and industries would benefit all.

Finovate: What are some upcoming initiatives from CardLinX that we can look forward to over the next few months?

Tavares: CardLinx is working on our next set of industry standards. In the past we have addressed common card-linked insertion orders, fraud reporting and prevention, priority of offer redemptions and standard reporting metrics. We are currently working on standards to enable uniform opt-in consents for consumers and also new standards for SKU/Item level offers.

Finovate: Where do you see CardLinX a year or two from now?

Tavares: The CardLinx Association has been doubling in size every year since we started. We see our membership continuing to grow, especially with retailers and advertisers as well as internationally. In the past year, we have added members from South Korea, Japan, Germany and as far away as Iceland. Card-linking is becoming the technology of choice for digital commerce.

Also, we see card-linking moving beyond just cards and mobile phones to what we call the Internet of Commerce Things or IoCT. The IoCT is using card-linking to enable everyday objects to pay and be used for commerce. These things include watches that can pay, fitness trackers that can pay, refrigerators that can pay and even cars that can pay. The CardLinx Association will play a central role in standardizing and facilitating the growth of the Internet of Commerce Things.

Finovate: What kind of metrics or facts about CardLinX can we share with our readers?

Tavares: In our annual survey sourced from the largest merchants, payment companies, publishers and card-linked technology companies, over 50% of respondents noted that card-linking transactions have grown by at least 50% in the last 12 months.  This compares to last year’s February survey when the majority of respondents reported growth of at least 10%. So card-linking offers and loyalty programs are still growing at a rapid pace because innovations to create branded purchases are on the rise as is consumer awareness of card-linking. Additionally, over 60% of respondents say that card-linking has the potential to grow to over a $10 billion revenue industry in the U.S. alone. So there is a lot of room for new entrants to the card-linking industry.

Finovate Alumni News


  • Personal Capital Offers Digital Wealth Management for BancAlliance’s Member Banks
  • Student Loan Genius to Help TrendKite Employees Retire Debt Faster, Save Sooner
  • Finovate Debuts: CardLinx Helps Members Find & Post Card-Linked Offers

Around the web

  • Trulioo extends its identity-verification platform, Global Gateway, to the Middle East and North Africa.
  • Sberbank creates mobile virtual network operator (MVNO) to pave way for launch of mobile bank.
  • iSignthis to provide digital KYC, customer authentication, and secure card vaulting for
  • ThreatMetrix updates platform to enhance authentication and enable smarter decisions for fraud prevention, authentication and threat detection.
  • Celent recognizes D3 Banking for its commitment to customer service and innovation in Depth of Service Award.
  • SecondMarket settles with the SEC over Regulation M.

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

FinovateSpring Sneak Peek: The CardLinx Association


FS2016-wdateA look at the companies demoing live to 1,500+ fintech professionals on May 10 & 11. Register today.

CLIMe—CardLinx Listing Information Monitor eCenter—provides an online platform for merchants and card-linked technology partners to make their offers available to digital publishers and card issuers.


  • First industry card-linking offers platform
  • Offers searchable by company, type and locatin
  • Accessible by all CardLinx members

Why it’s great
The card-linking industry has a network effect, and with CLIMe as a collaboration tool that brings more offers to consumers, it will attract even more companies to the card-linking ecosystem.

Presenter: Silvio Tavares, President and Founding CEOCardLinx_SilvioTavares2 Formerly an executive at VISA and First Data as well as an engineer who patented key payments analytic technologies, Tavares leads CardLinx and is a frequent speaker at industry and media events.

Finovate Alumni News


  • “Cachet Financial Solutions to Power Mobile Account Opening for PAYTOO”
  • “First Data’s Clover Launches Ecommerce Solution”


  • Beyond the Bitcoin BlockChain: Coinalytics is Now Skry”

Around the web

  • Interactions partners with Arise Virtual Solutions to bring virtual assistant technology to customer care.
  • Aerospike releases version 3.8 of its database server.
  • TransferWise opens its remittance service to the U.S./Mexico regions.
  • Wealth Professional features Betterment and Wealthfront in a column on roboadvisers.
  • ThreatMetrix Updates Smart Analytics Platform.
  • “SITO Mobile Partners with Cardlytics to Power Mobile Ad Campaigns with Purchase Intelligence”
  • Bitbond joins SME Finance Forum.
  • Insuritas to power insurance agency solution for Inspire Federal Credit Union.

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.