Voleo, Social Trading, and Meeting the Investment Needs of Millennials

By harnessing the collective wisdom of networked investors, social trading app Voleo helps individuals pursue market-beating returns. Voleo makes it easy for users to form and join investment clubs, contribute equally to the club portfolio, and make investments to grow the account.

The solution uses chat technology to enable club members to propose, debate, and ultimately vote on new investment proposals. Those new to trading and investing can take advantage of Voleo’s SimuTrader app, which allows investors to practice trading without risking actual money.

Awarded Best of Show at FinovateFall 2017, Voleo announced last month that it was partnering with OP Financial Group to help the Helsinki, Finland-based company develop a new social trading platform for the European market. Voleo also bolstered its advisory ranks in January, appointing B2B digital marketing executive Nicky Senyard to its board of directors. And last fall, the company launched its 2nd annual equity trading competition, in collaboration with Nasdaq.

Most recently, Voleo introduced a number of new features including advanced order types to enable investors to place and specify the date range for both limit and stop orders.

We caught up with company CEO Thomas Beattie (pictured) to talk about Voleo, the power of social trading and investing, and what to expect from the company in 2019 and beyond.

Finovate: What does Voleo do and how does it do it?

Thomas Beattie: Voleo is the first social trading app that makes it possible to team up and invest in the stock market with your friends.

Our patent-pending trading technology allows users to leverage the collective knowledge of their peers, and has revolutionized the way individuals trade stocks, ETFs, and proprietary products offered by partner financial institutions. Vancouver-based Voleo gamifies the investing experience and motivates users to collaborate through its community-building user experience. Voleo has established itself in the U.S. as a registered broker-dealer with FINRA and SEC, and now offers its social trading technology white-label to financial institutions.

Finovate: Who are Voleo’s primary customers and how does Voleo attract them?

Beattie: Our primary customers are career-oriented and ambitious individuals in their mid-30s. Current research shows that they have typically built some wealth, in the form of savings, but do not yet have self-directed trading accounts. Voleo’s target market socializes well in digital, mobile environments. They value the opinions of those in their network, and they are digital natives who learn, communicate and bank with their smartphones.

Firstly, we plan to reach this target market through strategic partnerships with U.S. banks and credit unions. These financial institutions have established brands that resonate with Voleo’s target market. This enables Voleo to naturally synergize and deepen relationships with current customers and acquire new ones.

Secondly, we have seen consistent and organic growth through our own iOS, Android, and Web platforms, which we thank the Voleo community for. On average, each club founded on Voleo’s platform has led to 13 members of their social circle being invited to join, with team sizes averaging nine members and growing. As our user base grows further, we are making continuous progress on product development to encourage further collaboration between our users and make investing more accessible to the general public.

Finovate: How does Voleo solve the problem better?

Beattie: The reality is that traditional investment options are not meeting the needs of Millennials due to high costs, time constraints, and inaccessibility. Young investors usually face a trade-off for the two most popular options for taxable investment accounts. For one, investment advisors are not interested in clients with minimal assets, and for individuals with money, these same advisors can end up being costly. On the other hand, self-directed investing can seem risky to novices who don’t know the ins and outs of the stock market.

From a customer acquisition standpoint, Voleo creates opportunities for financial institutions by merging the best of self-directed trading and social media platforms. We help reach new prospects by providing tangible value to customers, and authentic communication channels to financial institutions.

Finovate: Tell us about your favorite implementation of Voleo’s technology.

Beattie: Four years of R&D has gone into the development of its iOS and Android apps, which have seen steady user growth since the soft launch in early 2017. As of December 2018, Voleo has earned the opportunity to pilot with OP Financial Group, Finland’s largest bank with total assets of €140bn. This partnership came to fruition from OP’s Wealthtech Program, which serves to expose top international fintech companies to the Finnish market, and for OP Financial Group to stay at the forefront of innovation and adopt new technologies for their client base.

Our mission for this partnership is to help OP Financial Group convert savers into investors and help them along the way as they kickstart their wealth journey. Our white-label product will integrate the social sharing capabilities of Voleo’s platform with OP Financial Group’s product line. By creating a community around personal finance, we believe that we can increase activity among existing OP users and acquire new prospects as well.

Finovate: What in your capital markets background gave you the confidence to tackle this challenge?

Beattie: I began my career 15 years ago and have devoted time across several sectors, leading projects in financial services and capital markets before taking on the role of CEO at Voleo. I’ve always had a passion for investing and education, and this aligned well with our mission of enabling the general public to reach their long-term financial goals.

Finovate: What can we expect from Voleo in 2019?

Beattie: I am excited for 2019 as Voleo is currently taking steps to become a publicly listed company on the TSX Venture Exchange.

In the past year of soft launch, we have continuously refined our product and grown our community organically. Voleo is now at the stage where we are ready to scale up.

To assist in the company’s strategic growth in 2019, Voleo has recently appointed Nicky Senyard as our first Independent Director. We are extremely excited to have Nicky join our group, as she is a veteran in the marketing technology space, having successfully founded Income Access which was acquired by Paysafe for $30M in 2016. We’re excited to have her provide her expertise in scaling fintech businesses to achieve our business goals for 2019.

To learn more about this unique platform and how you can be an early-adopter to this coming revolution, you can message me on LinkedIn or send us an e-mail at partnerships@myvoleo.com.

Finovate Alumni News

On Finovate.com

  • Best of Show Winner Capitalise Goes Live with Interactive Brokers.
  • Alt Credit Scorer Aire Scoops Up $11 Million in Growth Funding.

Around the web

  • Raiffesisen banks in Switzerland go live with Avaloq’s core banking system.
  • ID.me tops 10 million user milestone.
  • Fiserv launches new mortgage lifecycle integration solution, Mortgage Momentum.
  • Worldline announces expansion of its partnership with Rambus to provide ITSO smart tickets in the U.K.
  • The Paypers interviews Luke Flomo, Head of Ecommerce for Trustly.
  • BlueRush announces two new board members, Michael Beckerman and Paul G. Smith.

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

Finovate Alumni News

On Finovate.com

  • Women in Fintech: “Pursuing Growth and Pursuing Profits Are Not Mutually Exclusive.”
  • New Threats, New Solutions: BioCatch Joins Anti-Vishing Fight.

Around the web

  • Clinc partners with Ford to bring voice recognition to its automobiles.
  • B2B digital marketing executive Nicky Senyard joins Voleo’s board of directors.
  • CSO Online reviews enterprise email security platform GreatHorn.
  • Coinbase offers cross-border wire transfer service to high-volume customers to help them fund their accounts.

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

Best of Show Winner Voleo to Help Drive Social Trading in Europe

OP Financial Group has chosen Finovate Best of Show winner Voleo as its partner to build and launch a new social trading platform for the European market. The company will join the Helsinki, Finland-based firm’s Wealthtech Partnership Program, having bested nine other fintechs that competed for the opportunity during OP Financial’s four-day Co-alignment Week.

Voleo offers a white-label, social trading app that enables investors to leverage their collective knowledge to invest together and pursue higher market returns. Users can build and manage investment clubs with the app, democratically managing portfolios by discussing and debating trades which are executed automatically by majority vote.

To help guide decision-making, Voleo provides a Definitive Return On Investment Decisions (DROID) score that helps users spot and follow along with the best performing investment clubs and individual investors on the platform. Designed to both lower the costs of and barriers to entry for less experienced investors, the app is available on both iOS and Android, as well as via the web.

The OP Wealthtech Partnership Program consists of a four-month intensive collaboration period, with three “co-creation phases” featuring workshops, advisor meetings, and networking. OP Financial Group is the largest financial services group in Finland, and its partnership program is one way to help companies access the Nordic market.

“I am thrilled for the opportunity to collaborate with OP and its program partners, Accenture, CGI, and Siili, to deliver our seamless and secure solution that empowers people to invest together in a way that’s never been possible,” Voleo CEO Thomas Beattie said. “There is a robust future demand for mobile investing technology and Voleo is already capitalizing on the massive generational wealth transfer in North America.”

Voleo demonstrated its platform at FinovateFall 2017, winning Best of Show honors. Featured last month in Retail Banker, Voleo began the year with a business combination with Logan Resources, and reports that it has experienced consistent user growth of 20% per month since the company’s “soft launch” in 2017. That year, Voleo partnered with Nasdaq to launch an equity trading competition which offered $10,000 in real cash portfolios to winning investors and teams. The company was founded in 2015, and is based in Vancouver, British Columbia, Canada.

Finovate Alumni News

On Finovate.com

  • EVRY Wins $75 Million Contract.
  • Best of Show Winner Voleo to Help Drive Social Trading in Europe.
  • FI.SPAN Raises $4 Million for U.K. and Australia Expansion.

Around the web

  • Sberbank offers clients new strategies for investment life insurance.
  • PaySend launches transfers to bank accounts and Napas cards in Vietnam.
  • Anorak earns a spot in FinSMEs’ Top 10 U.K. Insurtech Startups to Watch in 2019 roster.
  • Intuit relaunches its redesigned ProAdvisor program in the U.S., Canada, and Australia.
  • DataSine and FinovateFall Best of Show winner Golden join the Envestnet | Yodlee Incubator’s latest cohort.
  • API platform provider for banking and insurance NDGIT announces strategic partnership with Synpulse.
  • James Finance, Ocrolus, Hydrogen, and iProov shortlisted for India FinTech Awards 2018.
  • PYMNTS highlights WePay Co-founder Rich Aberman in its latest podcast.
  • Jack Henry & Associates introduces a voice-driven consumer billpay solution.

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

Finovate Alumni News

On Finovate.com

  • Coinbase Names Asiff Hirji as President and Chief Operating Officer.
  • ID.me Teams Up with General Motors to Support Military Discount Program.

Around the web

  • Forrester Research names TIBCO a leader in Enterprise Data Virtualization.
  • Entrust Datacard acquires cloud cryptographic service provider, Trustis Limited.
  • Finastra finishes testing to provide connectivity to the European instant payments infrastructure.
  • The Silicon Review features IDology in its list of the 50 fastest growing tech companies in 2017.
  • Credit Strategy reviews how Intelligent Environments won the Best Collections Technology Award.
  • Voleo enables cryptocurrency trading on its SimuTrader App.

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

Best of Show Winner Voleo and Nasdaq to Launch Equity Trading Competition

Less than a month after earning Best of Show honors in its debut at FinovateFall, social investing platform Voleo has teamed up with the NASDAQ to launch its Voleo Equity Trading Competition. The competition begins Monday, October 9th, and winning investors and investing teams will win $10,000 in real cash portfolios.

“The goals of the competition are to improve financial literacy, to break down the knowledge barrier, and of course, to have fun,” Voleo CEO Thomas Beattie wrote, announcing the contest. “The most important part of investing is starting early and contributing regularly – we believe that participating will teach you a little about the markets, and a lot about yourself,” he said.

Left to right: Voleo’s Olivia Lovenmark (Communications), Thomas Beattie (CEO), and Anthony Tsui (VP Technology) at FinovateFall 2017.

Geared toward college students and millennial investors, the equity trading competition enables investor/trader teams of three or more to form or join an investing club on Voleo. Using the company’s SimuTrader platform, the clubs will manage simulated portfolios of $1 million. Participants can be on more than one club (up to a maximum of five) to allow them to try different investment strategies and methods. The competition ends December 8th. In addition to their share of the $10,000 cash prize, the top teams and investors will be hosted by the Nasdaq for a tour of their MarketSite in Times Square.

With Voleo, members of each investment club vote via the iOS, Android, or web-based app as to which investment ideas the club will pursue. Each trader and investor has the opportunity to make their case on the platform, while the Definitive Return On Investment Decisions (DROID) score keeps track of decisions and hypothetical positions taken to make it easy to spot the top performing investors – as well as those traders whose good investing calls are being overlooked. In putting the wisdom of the crowd above the inclinations of the individual, the platform does not provide for individual accounts, for example, and instead encourages collaborative investing that keeps trading costs down, provides for better diversification, a more educational experience for new investors, and a more collaborative investing environment for everyone.

Founded in 2015 and headquartered in Vancouver, British Columbia, Canada, Voleo demonstrated its social trading app at FinovateFall 2017, winning Best of Show. A direct-to-consumer fintech, Voleo has hundreds of live users and thousands of users of its SimuTrader system. In August, Voleo announced it had been selected to participate in PlugAndPlay’s Fintech Fall 2017 program.

Finovate Alumni News

On Finovate.com

  • Truphone Raises $339 Million to Fuel Global Expansion.
  • Best of Show Winner Voleo and Nasdaq to Launch Equity Trading Competition.

Around the web

  • New York Life launches student loan repayment program; partners with Student Loan Genius.
  • NCR unveils new mPOS solution, Ring Up, designed for U.S. micro businesses.
  • Invstr to offer fractional share trading via partnership with DriveWealth.
  • MarketEarlybird announces availability on cloud-based workflow and collaboration platform, Symphony.
  • Quadient (formerly GMC Software) expands Partner Advantage Program.
  • Top Image Systems eFLOW Remit tops 50 billion transactions.
  • Ondot Systems brings its card control technology to Access Softek mobile banking platform.
  • Pendo launches Pendo Machine Learning Platform (PMLP).
  • ICBA adds CECL Solution from ProfitStars to Preferred Service Provider Program
  • Finastra adds three new CU clients
  • Kony to power next-gen digital platform for NRT and Sightline.
  • Pendo Systems selected by SWIFT as One of 16 Fintechs to Exhibit at SIBOS 2017.
  • 35 Finovate alums named in IDC Financial Insights’ top 100 fintech rankings

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

FinovateFall 2017 Best of Show Winners Announced

Join us in a hearty congratulations for the seven companies that earned not just the admiration of our FinovateFall 2017 attendees, but their votes for Best of Show, as well.

With more than 70 companies demonstrating their technologies live on stage over the course of two days, some diversity in theme and topic is to be expected. What is especially interesting about our Best of Show winners this time around is that, while numbering only seven, these innovators still reflect a wide variety of approaches toward solving some of the most vexing challenges in our financial lives. These are the technologies that we increasingly turn to for help when it comes to saving and investing for the future, working better and more efficiently with our banks and credit unions, and safeguarding our property, our financial transactions, and even our identities against fraudsters, hackers, and other malevolent actors.

So hats off to the Best of Show winners of FinovateFall 2017. From Finovate veterans that have been honored by our attendees with Best of Show trophies in the past to newcomers who made huge, positive impressions in their Finovate debuts this week, these are the companies that help define our industry and show us the direction of fintech innovation to come.

Envestnet | Yodlee for its Financial Health Check that leverages account and transaction-level data to measure and score overall financial health across multiple dimensions including spending, savings, borrowing, and planning.


Finn.ai for its Virtual Banking Assistant, powered by artificial intelligence and available via channels ranging from Facebook Messenger to Amazon Alexa, which makes everyday banking simple and easy for customers.


Jiffee for its tap & pay mobile technology that turns any device into a payment terminal, enabling consumers to pay anywhere and everywhere without relying on plastic credit and debit cards.


Sensibill for its +Pulse solution that helps spot revenue opportunities from on- and off-card purchase data, providing a targeted prospect list for personalized, in-app campaigns.


SpyCloud for its monitoring and alert service that helps organizations better understand their employee and customer digital footprints by giving them visibility into their exposed credentials actively being traded in the underground.


Sustainably for its social good platform for consumers and businesses that turns the spare change from shopping into micro-donations to philanthropic causes.


Voleo for its social trading app that makes it easy for people to invest together, saving time and money, while simultaneously leveraging the collective wisdom of networked investors to pursue market-beating returns.

We want to thank all of the companies that demonstrated their technologies live on stage this year for FinovateFall 2017. From AI, the blockchain, and chatbot technology to mortgagetech, payments, and voice-enabled banking, the breadth of solutions and services shown over the past two days of our conference bodes well for the future of fintech. And be sure to join us Wednesday morning at 9:15 a.m. as we host our first-ever roundtable discussion featuring representatives from each of our Best of Show winning companies.

Notes on methodology:
1. Only audience members NOT associated with demoing companies were eligible to vote. Finovate employees did not vote.
2. Attendees were encouraged to note their favorites during each day. At the end of the last demo, they chose their three favorites.
3. The exact written instructions given to attendees: “Please rate (the companies) on the basis of demo quality and potential impact of the innovation demoed.”
4. The seven companies appearing on the highest percentage of submitted ballots were named “Best of Show.”
5. Go here for a list of previous Best of Show winners through 2014. Best of Show winners from our 2015 and 2016 conferences are below:
FinovateEurope 2015
FinovateSpring 2015
FinovateFall 2015
FinovateEurope 2016
FinovateSpring 2016
FinovateFall 2016
FinovateAsia 2016
FinovateEurope 2017
FinovateSpring 2017

Eight Finovate Alums Join Plug and Play Accelerator’s 2017 Fintech Class

Accelerator and global innovation platform Plug and Play revealed its incoming Fall 2017 class this week. And within Plug and Play’s Fintech cohort of 24 startups, eight companies are Finovate alums, including three Best of Show winners.

  • Capitali.se
    • Founded in 2014
    • Headquartered in Tel Aviv, Israel
    • Shahar Rabin is CEO and co-founder
    • FinovateSpring 2017 demoBest of Show
  • Eltropy
    • Founded in 2013
    • Headquartered in Milpitas, California
    • Ashish Garg is CEO and founder
    • FinovateSpring 2017 demo
  • HEDG
    • Founded in 2016
    • Headquartered in San Francisco, California
    • Bob Rutherford is CEO and founder
    • FinovateSpring 2017 demo
  • Hedgeable
    • Founded in 2016
    • Headquartered in New York, New York
    • Matthew Kane is Chief Ninja and co-founder
    • FinovateSpring 2017 demoBest of Show
  • Neener Analytics
    • Founded in 2014
    • Headquartered in San Jose, California
    • Jeff LoCastro is CEO and founder
    • FinovateSpring 2017 demoBest of Show
  • Qumram
    • Founded in 2011
    • Headquartered in Zurich, Switzerland
    • Patrick Barnert is CEO
    • FinovateFall 2016 demo
  • True Link Financial
    • Founded in 2013
    • Headquartered in San Francisco, California
    • Kai Stinchcombe is CEO
    • FinovateSpring 2014 demo
  • Voleo
    • Founded in 2015
    • Headquartered in Vancouver, British Columbia, Canada
    • Thomas Beattie is CEO
    • FinovateSpring 2017 demo

Fintech is one of six programs run by Plug and Play (the others are Brand & Retail, Energy & Sustainability, Food & Beverage, New Materials & Packaging, and Supply Chain & Logistics). A total of 101 startups across all six programs were selected from an applicant pool of 2,800. The fall program lasts 12 weeks, ending at the Plug and Play Fall Summit in late October, and will provide startups with access to “world-class mentors, tier one VCs, and C-level executives to propel their businesses to success,” said Principal of Plug and Play Ventures, George Damouny. Opportunities for investment are also a feature of the program. “As an investment group,” Damouny added, “we will have a lot of fantastic investment opportunities, and I’m super excited to be working closely with these startups.”

Joining our eight alums in the fall 2017 Fintech cohort are:

  • Blockdaemon
  • Bouxtie
  • CreditStacks
  • Income&
  • Keyo
  • Koyfin
  • Synswap
  • LifeSite
  • Squirro
  • Novo
  • Qanta
  • Responsive AI
  • Scanovate
  • Tomorrow Ideas, Inc.

“Together, with our team members and community, Plug and Play’s goal is to showcase the startups to at least 30 corporate partners and 30 investors per vertical in the next 100 days,” Plug and Play CEO and founder Saeed Amidi said. More than half the companies in the Fall 2017 class are in the seed stage (57%), with 25% early stage, and 18% growth stage. Additionally, more than a fourth of the Fall 2017 startups are from outside of the United States, including companies from Hong Kong, Ghana, and Switzerland.

Founded in 2006 and headquartered in Silicon Valley, Plug and Play has made more than 500 investments in more than 400 companies since inception. The accelerator provides mentorship, co-working space, and opportunities for investment for both seed and more developed companies. Plug and Play’s sizable list of partners includes financial institutions and financial services firms such as USAA, Credit Suisse, Cathay Financial and US Bank. In addition to FinDEVr alums Google Cloud Platform (FD16) and Plaid (FD14), Plug and Play’s data partners include IBM Cloud, Microsoft Azure, Medici, Dun & Bradstreet, Morningstar, and AWS Activate. Graduates of the Plug and Play accelerator include Finovate alums Dwolla (FS15), Lending Club (FS09), PayPal (FE12), and Trulioo (FF16).

FinovateFall Sneak Peek: Voleo


A look at the companies demoing live at FinovateFall on September 11 through 14 in New York. Pick up your tickets today and save your spot.

The Voleo social trading app enables people to invest together to save money and time while leveraging their collective knowledge to chase higher returns.


  • Smashes the barriers to entry for novice investors: money, knowledge, time and fear.
  • Enables investors to learn from their decisions and gather insights from top performers in real time.

Why it’s a must-see

Leveraging the wisdom of crowds will lead to a better investment experience. Financial institutions can white-label the platform to engage and acquire customers, leveraging the inherent virality.


Thomas Beattie, CEO
Thomas is a CFA Charterholder and champion for financial literacy who believes that everyone is capable of investing to create a better financial future.



Mark Morabito, Executive Chairman
Mark has over 15 years’ experience in public markets and is also the founder of King & Bay West, a merchant bank.




Gordon Jones, VP Product

Gordon has over 15 years’ experience in creating new user experiences and software products.



Check out more previews of upcoming FinovateFall presentations. Visit our registration page to save your spot.