FinovateSpring 2013 / Yandex.Money

Presenter Profile:

How they describe themselves: Yandex.Money is a fast, secure and reliable way for e-businesses to collect payments, and an effective solution for targeting Russia and Russian-speaking countries, including the CIS. Yandex.Money facilitates access to the Russian market by attracting new customers and introducing partners’ products to millions of users.

How they describe their product/innovation: Twym is designed to facilitate instant transfers in rubles between Twitter users who have Yandex.Money accounts. To send money, users send a tweet that includes @twymru, the recipient’s username on Twitter, and the amount they want to transfer. If the recipient has already activated Twym, they receive the rubles immediately. If not, they will be prompted to activate Twym and receive the money after they have done so. If someone retweets a money tweet, another transfer will be made from their Yandex.Money account to the same recipient – a useful feature for fundraising campaigns.


Bus. Dev.: Maria Gracheva, Director Business Development,
Press: Asya Melkumova, Head of Public Relations,
Sales: Dmitriy Danilenko, Chief Commercial Officer,

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