How they describe themselves: Wallaby is building the first service to combine a cloud-based wallet with an intelligent credit card. Working alongside a consumer’s existing credit cards, Wallaby’s unique App and digital wallet ensure that a consumer automatically maximizes credit card rewards from each purchase. In addition to gaining the most travel or cash back rewards from their cards, consumers can also set credit card preferences, and designate the percentage of spending that should go to individual cards. Wallaby also makes it easier for consumers to take advantage of marketing offers from merchants and banks to optimize their spending even further.
How they describe their product/innovation: We will demonstrate the new Wallaby Wallet Boost. This makes it easy for consumers to build the ideal mix of credit cards for their particular needs. Wallet Boost extends the power of the patent-pending Wallaby Engine. Wallet Boost delivers intelligent, real-time credit card recommendations to help consumers identify the optimal collection of credit cards that will earn them the most rewards, cash back, or help reduce interest. Consumers add current credit card accounts to Wallet Boost, which scans recent past transactions, and produces a customized recommendation on which cards the user should acquire to maximize their financial goals.