FinovateSpring 2013 / Palo Alto Software

Presenter Profile:

How they describe themselves: Palo Alto Software was founded by Tim Berry in 1988. Tim was consulting for big players in the Silicon Valley, but felt that business planning shouldn’t be just for the “big guys,” so he set out to create business tools that were accessible and affordable for small businesses everywhere. Since then, Palo Alto Software has grown to 50 employees with the single goal of helping other small businesses grow and become successful. We now offer several software products and an extensive library of free expert content and tools at to help small businesses succeed.

How they describe their product/innovation: LivePlan tells you how your business is doing. It creates budgets and forecasts to help you plan for success, allows you to put together a beautiful one-page pitch, and helps you track and manage your performance to ensure efficient growth. With its Quickbooks integration, LivePlan delivers business intelligence to small businesses everywhere. LivePlan has received the Top Ten Reviews Gold Award and been touted as, “an essential tool for launching a startup” by Fans include PC World, The Wall Street Journal, CNN Money, and Entrepreneur as well as over 70,000 customers.

LivePlan and MasterCard have now teamed up, and are helping small businesses and mid-market companies manage both their performance and daily operations. LivePlan is now offered through the MasterCard® Easy Savings Program and provides business intelligence through Moving forward, the two companies will look to identify other areas in which their solutions can jointly provide value to business owners.


Bus. Dev.: Peter Thorsson, Business Development,
Press: Lindsey Muth, Director Public Relations,
Sales: Jason Gallic, Director Sales,

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