How they describe themselves: Bright Funds brings an investment approach to individual philanthropy, a $300 billion market in the U.S. alone. By combining the sophistication of investing with innovations in design and technology, Bright Funds provides a financial service that addresses a growing need in online charitable giving. In addition to individual and workplace giving, Bright Funds offers an intuitive charitable giving management solution to the financial services sector.
How they describe their product/innovation: Bright Funds offers a simple, elegant tool to the financial services sector for effective charitable giving management. With Bright Funds, individuals create personalized giving portfolios and contribute to thoroughly researched funds of highly effective nonprofits addressing the greatest challenges of our time. Bright Funds combines the power of research, the reliability of a trusted financial service, and the convenience of centralized contributions and tax reporting.