FinovateSpring 2013 / Plastyc

Presenter Profile:

How they describe themselves: Plastyc extends the lifetime value of prepaid cards by expanding their capabilities beyond checking accounts. With Plastyc’s BankingUP Platform, “prepaid is the new checking”:
–  Account longevity of 2 years and beyond
–  Volumes of direct deposited funds exceeding 75%
–  Complete feature set including writing and depositing paper checks
–  Built-in automated savings for emergencies
–  Loyalty-building services such as cash-back rewards and direct top-ups of prepaid mobile phones

The platform is dimensioned for mass banking with a capacity of up to 10MM accountholders.

How they describe their product/innovation: Plastyc is demonstrating the administrator-facing side of the BankingUP platform, allowing issuing banks and program managers to:
–  Monitor and analyze cardholders’ financial activity in real time;
–  Monitor and analyze cardholders’ non-financial activity; e.g., usage of mobile apps and web,
customer support interactions;
–  Communicate instantly with programmable subsets of cardholders via web inserts and
smartphone push notification for marketing/upselling and product alerts.

This is a departure from traditional batch mode financial-transactions only reporting obtained from processors.


Bus. Dev. & Sales: Colette Oliver,, 212-671-1015
Press: Lynda Radosevich,

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