FinovateSpring 2013 / Virtual Piggy

Presenter Profile:

How they describe themselves: Virtual Piggy is the first e-commerce solution that enables kids to manage and spend money within parental controls. The technology company delivers online security platforms designed for the Under 18 age group and also enables online businesses the ability to function in a manner consistent with the Children’s Online Privacy Protection Act (“COPPA”) and similar international children’s privacy laws. Virtual Piggy enables the Under 18 audience to play, transact, and socialize in a secure online environment guided by parental permission, oversight, and control.

How they describe their product/innovation: Virtual Piggy’s new mobile app will bring an innovative new technology to the market that will have a disruptive impact on global m-commerce. With over a billion U18’s worldwide shopping online at an earlier age and becoming more proficient than any previous generation with internet enabled devices, Virtual Piggy noticed that there was no easy mechanism for this group to transact online. All existing methods involved friction and often resulted in undesirable outcomes, such as fraud. Virtual Piggy’s technology allows merchants to sell to U18s in a COPPA compliant, parent approved manner, unlocking an estimated $211B in annual spending power for online retailers.


Bus. Dev.: Dr. Jo Webber, CEO & Founder, 310-853-1950
Press: Jenna Guarneri, Sarah Hall Productions,
Sales: Tom Keefer, EVP Global Sales, 310-853-1950

More Videos: FinovateSpring 2013