How they describe themselves: Adobe is changing the world though digital experiences. We help our customers develop and deliver high-impact experiences that differentiate brands, build loyalty, and drive revenue across every screen. The Adobe Marketing Cloud gives you a complete set of analytics, social, advertising, targeting and web experience management solutions and a real-time dashboard that brings together everything you need to know about your marketing campaigns. So marketers can get from data to insights to action, faster and smarter than ever.
How they describe their product/innovation: Capture data-driven customer insights and boost customer loyalty through useful online experiences. Captivate and connect with customers across business-critical digital channels using the Adobe Marketing Cloud. Maximize the value and impact of your institution’s online presence and drive online customer conversion using the robust analytics and powerful visualization tools in Adobe Marketing Cloud. Launch, analyze, and refine lead-generation campaigns across channels, including web, mobile, and email. Get real-time insight into online campaign performance and engagement. Modify in-progress campaigns to increase response rates, conversion rates, and revenue. Then refine and personalize experiences to encourage repeat visits.