How they describe themselves: GoNow, a mobile payment solutions provider, introduces the GoNow eWallet Platform to accelerate mass market adoption of eWallets. The GoNow Platform makes it easy to launch an eWallet that works with all existing payment infrastructure and smartphones. The GoNow Platform is white-labeled to companies offering an eWallet to consumers and significantly improves ROI for eWallet issuers. The GoNow Platform includes the world’s first eWallet Card integrated with the GoNow eWallet application, thus providing customers with an end-to-end eWallet solution. The GoNow eWallet Card also is offered as a stand-alone product that seamlessly integrates with any eWallet.
How they describe their product/innovation: The GoNow eWallet Platform includes the GoNow eWallet Card, a reprogrammable electronic device that looks like a standard payment card. The GoNow Card becomes any credit, debit or stored-value card in a consumer’s eWallet “on the fly.” It receives commands from an eWallet and can be tapped or swiped at all existing POS terminals and ATMs without any change to the existing payment infrastructure. The GoNow Card, which communicates in close proximity with a smartphone, is the ideal eWallet companion card. GoNow also has a secure element in the card that may be used in lieu of, or in addition to, a secure element in the phone.