How they describe themselves: TrustedID provides consumer identity protection services. TrustedID’s IDEssentials is ranked as the industry’s top product (Javelin Research, 2010) and protects customers’ credit and identity with more than a dozen safeguards.
How they describe their product/innovation: IDSafe is the first product designed to give consumers a way to reduce their risk of identity theft at no cost for free. IDSafe delivers a strong, core level of protection, including privacy monitoring, black market Internet scans, credit scores, a $50,000 limited service warranty, and more. IDSafe is an ongoing free service – there is no subscription time limit or requirement to purchase at anytime. In addition, the IDSafe Marketplace brings together best-in-class free services from partners that complement TrustedID’s protections, including five gigabites of backup, reputation monitoring and parental controls. TrustedID’s premium services are available to IDSafe users who wish to deepen or broaden their protection to include credit monitoring and online credit reports and more.