FinovateSpring 2011 /

Presenter Profile:

How they describe themselves: is a leading free online personal finance software service from Intuit Inc. (Nasdaq: INTU), providing nearly 6 million users a fresh, easy and intelligent way to manage their money. Launched in September 2007, has quickly grown to track nearly $200 billion in transactions and $50 billion in assets and has identified more than $300 million in potential savings for its users.’s innovation is in applying advanced technology to deliver breakthrough ease-of-use. Using patent-pending technology and proprietary algorithms, allows users to see all their financial accounts in one place, makes it easy to set and keep to budgets, and helps identify money-saving ideas. is so effective that more than 90% of users say they have changed their financial habits as a result of using the service.

How they describe their product/innovation:’s award-winning iPhone and Android apps have proven to be extremely engaging, with more than 50% of users active with the mobile app. In addition, Mint has found that 20% of users only interact with the product through their smartphone, and mobile app users are more likely to actively use Mint’s web app. Since’s launch in 2007, its Ways to Save feature has analyzed users’ spending habits and current accounts to offer personalized recommendations on checking, savings, credit card, brokerage, CD and IRA rollover accounts. Based on Mint’s mobile use data, expanding this feature’s availability to Mint’s iPhone and Android apps was a clear progression. Ways to Save on mobile benefits users’ bottom lines while giving financial institutions direct exposure to targeted new customers – plus, partners have seen extremely high conversion rates to date.


Bus Dev: Carrie Cronkey, Director, Business Development and Strategy,
Sales:, 888-344-4674 Option 6
Press: Martha Shaughnessy, VP, Atomic PR,, 415-593-1400 x235

More Videos: FinovateSpring 2011