How they describe themselves: Braintree helps merchants process payments with their card-not-present platform. Braintree’s bundled solution includes a payment gateway, merchant account, credit card storage, recurring billing, and cutting edge approaches to reduce the scope of PCI Compliance and increase security. Developers of all types – mobile, gaming, online – leverage their platform’s flexibility to seamlessly and securely interact with their customers.
How they describe their product/innovation: Braintree will be demoing their Transparent Redirect and CNP End-to-End Encryption solutions. Both solutions reduce PCI Compliance by up to 90%, don’t require a hosted page, and power the full range of payment flexibility including storage, updates, recurring payments, and refunds. With Transparent Redirect, transactions can be processed and approved immediately. With End-to-End, data can be encrypted and stored on site at the moment the customer enters it, without requiring immediate transmission to the payment gateway. Between the two solutions, merchants can process payments either synchronously (TR) or asynchronously (E2E), depending on their business needs.