How they describe themselves: Bundle is a personal finance site that uses data — including billions of credit card transaction records — to help American consumers make smarter decisions with their money. With its groundbreaking money management and peer comparison tools, Bundle provides its users with the context needed to develop an informed understanding of where their money is going, to help them budget better for the future and spend better today.
How they describe their product/innovation: The web today is overflowing with user opinions on every restaurant, shop, and salon. Though these customer reviews can be useful, it can also be difficult to determine which ones are trustworthy enough to use in our decision-making. Bundle’s new merchant recommendation tool simplifies this process by presenting consumers with a new, more efficient way of discovering and researching merchants. Rather than relying on user-generated reviews, we use detailed, anonymized transaction histories from 20 million Citibank credit cards. The result is a tool that provides users with data-driven recommendations on where to dine and shop based on other merchants they like and others’ spending habits.