How they describe themselves: Liqpay is a universal payment platform, which combines secure and the simplest p2p money transfers between end-to-end users (based on mobile phone number as ID), payment acceptance solution for online merchants and a wide range of easy e-commerce solutions for banks that can be integrated into online-banking, such as “Shop application for Facebook”, “Auction application for Facebook”, “Invoice solution”, and “Money transfer to a face”. Liqpay.com’s vision is that, in principle, if you have a mobile phone, you already own an account on Liqpay.com.
How they describe their product/innovation: “Money transfer to a face” is the innovative system of the easiest money transfers. Customers do not need to know ANY requisites of the recipient, as the service allows users to send money transfers by choosing the FACE of the recipient in the list of Facebook friends. As for the recipient, he decides HOW he wants to receive the money: to a Visa card, to a Liqpay account (e.g. mobile phone number), Western Union, bank account, etc.