FinovateSpring 2011 / Arroweye Solutions

Presenter Profile:

How they describe themselves: Arroweye is a card marketing and production partner that provides just-in-time, highly customized plastic gift, incentive and payment cards and carriers. Helping propel the industry forward, Arroweye is the first fully integrated provider approved by Visa, MasterCard, and Discover to manufacture and personalize cards using digital on-demand technology. Arroweye’s front-end web tools and digital program administration coupled with its back-end manufacturing and fulfillment expertise are changing the game for the financial industry, improving speed to market, flexibility and profitability of card programs. Today, the company serves open loop markets in prepaid, credit, debit, reward, incentive, employee programs and alternative banking.

How they describe their product/innovation: As the first provider to enter the market with a fully digital on-demand solution, Arroweye gives financial institutions a simple, turn-key and cost effective way to offer highly customized payment cards to customers. Evidence shows that card customization increases top-of-wallet share and improves overall card usage. Arroweye’s web-to-print process combines best-in class consumer web tools for card design and customization with an integrated digital on-demand production and fulfillment operation. Arroweye’s vertically-integrated approach enables financial institutions to differentiate their product offerings without investing in inventory.


Bus. Dev. & Sales: Matt Hillgard, SVP of Sales,, 312-253-9419
Press: Jill Ellis, VP of Marketing,, 312-253-9429
Laurie Leopold, Press Rep,, 312-577-1758

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