FinovateSpring 2011 / edo Interactive

Presenter Profile:

How they describe themselves: edo Interactive is a technology company that leverages a unique consumer experience and a robust data asset (built on consumer transactions) to transform the deals and incentives marketplace for consumers and merchants of all sizes. edo provides consumers instantly redeemable, personalized offers, and empowers merchants with targeted audiences and transaction-driven insights that drive relevance and results.

How they describe their product/innovation: Prewards are the first and only digital incentives linked to consumers’ payment cards (or mobile wallet) where the incentive can be redeemed in real-time without POS integration (or training) for the merchant. There is no friction at the POS – no clipping, no printing, and no need to hand a smartphone to a clerk. Consumers simply swipe their card (as they do now) at the POS, and within seconds receive confirmation of their redemption (and have funds deposited into their account).


Bus. Dev.: Alex Gershman, General Manager, Strategic Partnerships,, 615-297-6080 x135
Press: Jonathan Dyke, COO,, 615-297-6080 x130
Sales: Mark Marinacci, Chief Revenue Officer,, 312-550-6275

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