How they describe themselves: TILE – The Investing Learning Environment – offers the first personal finance tool for financial advisors and parents to educate Gen Y (15-25 year olds) about Spending, Growing, and Giving their money. Consumers under age 30 represent the largest sector of the U.S. population, and they will inherit more than $1 trillion over the next 10 to 15 years – a tremendous challenge and opportunity for today’s wealth managers. Using financial tools, community, and content, TILE engages its members to develop their own financial identities. Its unique tone and interface is accessible, relatable, and focused on an attractive – and important – demographic.
How they describe their product/innovation: The TILE Financial Identity Profile page connects the world of finance to how young adults live their everyday lives – who they are, what they care about, and why money matters to them. Young adults use Facebook to express their social identities, and now they have TILE to help them understand and express their financial identities.